SEO stands for Search Engine Optimization. It is part of
digital marketing. In other words, SEO is one of the leading marketing strategies.
If you run proper SEO campaign for your website, this work can bring great
impact for your business. In this case study, I will illustrate a success stories
for a security company in New Zealand.
12 October 2015,
Philip sent mail to Jeremy regarding SEO work and described
situation of his business. They were spending over $1000 for their paid
marketing. However it was not bring enough profit for their business. Their competitor
led maximum security services in Auckland and Wellington. In these
circumstances, they were looking great SEO Services Company in Auckland, New Zealand.
Jeremy took necessary login details regarding their website,
marketing campaign.
25 October 2015,
Jeremy made a report of their website:
1.
Lack of on page stuff: There website had not
basic SEO set up. They had 128 webpages with duplicate title, meta
descriptions, keyword.
2.
No Off page work , at all
3.
Spending too much money on non-targeted business
keyword
1 November, 2015
Jermy , SEO consultant at Dynamic Web Solutions, made 6
month work plan for that security company. He tried to run google adwords and
SEO work parallel way.
Tuning Adwords Account: Jermy and his team did deep research
on security services keyword and trend. They set up more effective and targeted
keyword for adwords account. Besides, they updated few negative keywords.
On Page SEO: They started working to write unique and effective
page title and Meta description with target keywords. They did some basic on
page seo as well, for example: highlight target key phrase, Inter-linking to
each pages, using h1,h2 tag, updated xml site map.
Analysis on Google Analytics/Google webmaster tools: They
started to spend more time on google webmaster and analytics. They were analysed
traffic sources, traffic bounce rate, and traffic drop off, page index status.
25 November, 2015
They already sorted all on page stuff and got enough idea
regarding their traffic sources and drop off. In that stage, they were getting
15 business inquires each month.
Their most of traffic was paid. Besides, they were getting
300 organic traffics that time.
Dynamic webs team started off SEO for that security company.
They divided check list for each day. Their most priority work was social
bookmarking , local directory submission, web 2.0 blog post, guest blogging,
video submission, relevant blog comment for getting backlinks, slide sharing , press release submission, pod
cast submission and more.
They were working for more than 100 keywords.
1 March, 2016
In this stage, they were getting very good output from their
SEO work. They got rank for few keywords and most of keywords came under 30
positions. Beside, sales inquiries that time They decide to make adwords money $500
from $1000 each month.
1 May, 2016
They got massive success for that security company. They got
top1 position for highly competitive keywords, 44 keywords in top10 and rest keywords
were increasing too.
Most importantly, they are getting 35+ sales inquiries without
any paid ppc program. I already attached
their rank report. Check other information as well.
What should be next
Security industry is very competitive in New Zealand. They
need to run basic seo work to keep search rank for long time. We already
suggest some of work and work packages. Hope, we will make new contract for
regular seo stuff.
Suggestion for Business owner
Digital marketing is very important for small business or
small to mid-business. I would like to suggest all of business owner to run paid
and seo work parallel way. When you guys get position for target keyword, they
it will be easy to swipe adwords money for other keyword.
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