Case Study: Step By Step SEO Campaign for Event Management Company

SEO stands for Search Engine Optimization.  It is very handy for digital marketing. In other words, if you have proper search engine optimization campaign, it leads great business for your company. In New Zealand, it is very popular. Business owner usually run seo campaign as soon as they developed business website. Moreover, business owner run paid marketing as well.  According to me, SEO is buying a house; Google adwords is renting a house. If you spend money on SEO , it seems like a big investment for your company. 

In this blog, I am going to illustrate step by step work flow regarding our recent SEO project. Hope, this blog may help you to understand work flow for a successful business website. 

In January, 2016, I had been a wedding party at Mt Eden, Auckland. I met with some of my old mate. Anderson was one of my best mates. He is running event Management Company specially wedding planning and consultation.  Anderson was seeking few help in terms of digital marketing. I strongly recommended set up website and run proper paid marketing and seo programs.

 7^th January, 2016, he came my office and he did written contract for running digital marketing program for his business. After that I was looking kiwi hosting service provider who has local customer support. I ordered domain and took golden hosting package from them.

10^th January, 2016, I met Arran Smith; he is working as creative UI designer. I requested him to design and developed business website which as user friendly content management system and looks creative for wedding industry.

25^th January, 2016, Arran did outstanding works. Website looks very creative and highly professional. Then we was talking bit for different service pages. Finally, I appointment local content writer to write unique and professional service related content. 

End of January, 2016, everything was sorted and ready to work. Then ball was in my court and Anderson was expecting extra-ordinary work from me. 

1^st of February to 5^th February, I spend few hours to find out business oriented keywords for this business. Finally, I sorted 20 highly profitable keywords for his business and analyzed competitor website to understand their set up.

10^th February, 201 to 20^th February, I did all of on page optimization for newly developed website. In addition, I added this site on my google analytics and webmaster tools. I was spending time to check all of indexing metrics and webmaster issues. 

20^th February, 2016, I started to do different off page seo work, for example: social bookmarking , local directory submission, video creation, business presentation,  web 2.0 blog creating , guest blogging, relevant blog commenting , forum posting , podcast submission, classified ads posting , business info-graphic creation, press release submission, social page creation and so on. 

Moreover, I was looking all of competitor website and I sorted all of their backlink sources. I was working to get highly authoritative backlink form industry leading sites.

25^th March, 2016, we were getting rank for few secondary prioritize keywords and start getting inquires for business. Anderson was really happy for business. Previously it was word of mouth business. Now, he is getting new customer from different part of New Zealand.

 8^th May, 2016, I already worked 3 month on this event management site. To be honest, our seo result was outstanding. We got google top1 position for 4 highly competitive keywords, top10 position for 17 keywords and rest of keywords were way to get top rank. 

Each month 1000+ people was looking this type of service. We are getting good number of inquiries and phone calls. 

  Point to be noted, we have made six month plan for this company.  We are working to get leading position in this industry and work to keep rank position steady. 

 Check Youtube video regarding how to run efficient seo programe

Big Challenges for this SEO campaign

1     * Tourism is big industry in New Zealand. There are many giant companies operating expensive SEO campaign for event management field as well.

2       *There are many giant local directories on top position. This million dollar business.  Single company to pay $300 for each listing. For this reason, they are doing extreme seo programme as well. If they get back from top position, they are losing money as well.  

3    *Lots of local competitor.

4    * Hard to get highly authoritative backlinks.

5   * Expensive to hire native writer who has practical experience in this industry.

Suggestion while running SEO campaign

1.       Do not lose hope

2.       Create unique and professional content

3.       Do proper on page seo

4.       Do effective off page seo

5.       Do not go for any shit things

6.       Be honest of your work

7.       Always do research on keyword and competitor