SEO stands for Search Engine Optimization. It is very handy for digital marketing. In
other words, if you have proper search engine optimization campaign, it leads
great business for your company. In New Zealand, it is very popular. Business
owner usually run seo campaign as soon as they developed business website.
Moreover, business owner run paid marketing as well. According to me, SEO is buying a house;
Google adwords is renting a house. If you spend money on SEO , it seems like a
big investment for your company.
In this blog, I am going to illustrate step by step work
flow regarding our recent SEO project. Hope, this blog may help you to
understand work flow for a successful business website.
In January, 2016, I had been a wedding party at Mt Eden,
Auckland. I met with some of my old mate. Anderson was one of my best mates. He
is running event Management Company specially wedding planning and
consultation. Anderson was seeking few
help in terms of digital marketing. I strongly recommended set up website and
run proper paid marketing and seo programs.
7th
January, 2016, he came my office and he did written contract for running
digital marketing program for his business. After that I was looking kiwi hosting service provider who has local customer support. I ordered domain and
took golden hosting package from them.
10th January, 2016, I met Arran Smith; he is
working as creative UI designer. I requested him to design and developed
business website which as user friendly content management system and looks
creative for wedding industry.
25th January, 2016, Arran did outstanding works.
Website looks very creative and highly professional. Then we was talking bit
for different service pages. Finally, I appointment local content writer to
write unique and professional service related content.
End of January, 2016, everything was sorted and ready to
work. Then ball was in my court and Anderson was expecting extra-ordinary work
from me.
1st of February to 5th February, I
spend few hours to find out business oriented keywords for this business.
Finally, I sorted 20 highly profitable keywords for his business and analyzed
competitor website to understand their set up.
10th February, 201 to 20th February, I
did all of on page optimization for newly developed website. In addition, I
added this site on my google analytics and webmaster tools. I was spending time
to check all of indexing metrics and webmaster issues.
20th February, 2016, I started to do different
off page seo work, for example: social bookmarking , local directory
submission, video creation, business presentation, web 2.0 blog creating , guest blogging,
relevant blog commenting , forum posting , podcast submission, classified ads
posting , business info-graphic creation, press release submission, social page
creation and so on.
Moreover, I was looking all of competitor website and I
sorted all of their backlink sources. I was working to get highly authoritative
backlink form industry leading sites.
25th March, 2016, we were getting rank for few
secondary prioritize keywords and start getting inquires for business. Anderson
was really happy for business. Previously it was word of mouth business. Now,
he is getting new customer from different part of New Zealand.
8th May,
2016, I already worked 3 month on this event management site. To be honest, our
seo result was outstanding. We got google top1 position for 4 highly
competitive keywords, top10 position for 17 keywords and rest of keywords were
way to get top rank.
Each month 1000+ people was looking this type of service. We
are getting good number of inquiries and phone calls.
Point to be noted,
we have made six month plan for this company.
We are working to get leading position in this industry and work to keep
rank position steady.
Check Youtube video regarding how to run efficient seo programe
Big Challenges for this SEO campaign
1 *
Tourism is big industry in New Zealand. There
are many giant companies operating expensive SEO campaign for event management
field as well.
2
*There are many giant local directories on top
position. This million dollar business.
Single company to pay $300 for each listing. For this reason, they
are doing extreme seo programme as well. If they get back from top position,
they are losing money as well.
3 *Lots of
local competitor.
4 *
Hard to get highly authoritative backlinks.
5 * Expensive
to hire native writer who has practical experience in this industry.
Suggestion while running SEO campaign
1.
Do not lose hope
2.
Create unique and professional content
3.
Do proper on page seo
4.
Do effective off page seo
5.
Do not go for any shit things
6.
Be honest of your work
7.
Always do research on keyword and competitor
