Should I hire web developer or go for website Builder in Auckland, New Zealand?

From 2001 to 2010, Website building platform was playing dominating role in IT industry. People usually like website builder for standard quality, easy to maintenance features. However, scenario is changed completely. Business owner invest money and time to local digital agency to get better support for their website. “Local website designer or agency can understand your business, your business need and respect your locality while designing website” said Arran Smith, Professional website designer Auckland, New Zealand. 

I am going to point out some important issues regarding website builder. To be honest, I am not big fan for website builder. 

1.       Lack of Unique view or Creative design: 

      This is the top demerits for website builder. I tried many website builders especially for accountant, doctors /dentists. I found that variety of theme is few in website builder. It looks wizard when many people is using same theme for their business website. Some of website builder company engage marketing rather improving or adding new creative theme or templates.

2.       Expensive: 

      According to my experience, website builder is really expensive , if you compare average cost of website designing by agency. Some website builder is not giving any access to hosting file or source file. You have to spend money each year for your website. For example: One top website builder company offer $1000 for gold package each year. You need to pay $5000 for 5 years , though you need to pay only $1500 for one off website designing by local digital agency.

3.       No Access on File:  

       Very few website builder company offer access to source file. It means you are totally depends on them for any modification, update. You can move to other hosting or other service provider, if you are not happy with there services. 

4.       Not Search Engine friendly: 

      It is strong demerits for website builder. We are developing or designing website for getting new customers or leads. If search engine do not like my site or hard to get rank, it will be worst experiences with website. 70% website builder is not search engine friendly, specially url structure is very poor, use lots of frame , website structure is to much dynamic and complicated to google. If you use E-commerce website builder for E-shop, it will be really hard time for your business.  

5.       Copy Content: 

      We should not blame website Builder Company for copy content. When p ple use website builder, then can easily get ready made content for their services or products. People usually feel lazy for changing content as they already have content. In 2014, Ben William did research on website which is developed by website builder. 75% web site is using same content which provide by Builder Company.   

6.       Poor Customer Support:  

      Some of website builder has satisfied customer support. Unfortunately most of them have not localized customer support for business owner. You may not face this problem, if you hire local digital agency . 

Why you should hire local website designer for your business : 

1.       Communication: You can easily visit their office or have chit chat regarding your business website. It can be easiest solutions for getting highly professional website. 

2.       Design what you are looking for : A local website designer have knowledge on your locality and local business. He can give proper tech plan for your website. Besides, he can make unique and creative design what you are looking for!

3.       Affordable and High Quality: Before hiring local experts, you may contact with your friends or locals regarding digital agency. There is high chance to get to quality and affordable company for designing business website. 

4.       Customer Support: You need to update service news or product news time to time. Local digital agency can provide top class customer support, because you may visit or call them regarding your need and support.

To sum up, I am not against for website builder or website builder technology. Lots of tech professionals or experts with website builder to fulfil customer needs. Website builder is reliable, easy to use. Drag and drop and top quality. However, I love to hire website designer for my business website. I need to get unique and creative website with after work support from local experts.  

Case Study: Step By Step SEO Campaign for Event Management Company

SEO stands for Search Engine Optimization.  It is very handy for digital marketing. In other words, if you have proper search engine optimization campaign, it leads great business for your company. In New Zealand, it is very popular. Business owner usually run seo campaign as soon as they developed business website. Moreover, business owner run paid marketing as well.  According to me, SEO is buying a house; Google adwords is renting a house. If you spend money on SEO , it seems like a big investment for your company. 

In this blog, I am going to illustrate step by step work flow regarding our recent SEO project. Hope, this blog may help you to understand work flow for a successful business website. 

In January, 2016, I had been a wedding party at Mt Eden, Auckland. I met with some of my old mate. Anderson was one of my best mates. He is running event Management Company specially wedding planning and consultation.  Anderson was seeking few help in terms of digital marketing. I strongly recommended set up website and run proper paid marketing and seo programs.

 7^th January, 2016, he came my office and he did written contract for running digital marketing program for his business. After that I was looking kiwi hosting service provider who has local customer support. I ordered domain and took golden hosting package from them.

10^th January, 2016, I met Arran Smith; he is working as creative UI designer. I requested him to design and developed business website which as user friendly content management system and looks creative for wedding industry.

25^th January, 2016, Arran did outstanding works. Website looks very creative and highly professional. Then we was talking bit for different service pages. Finally, I appointment local content writer to write unique and professional service related content. 

End of January, 2016, everything was sorted and ready to work. Then ball was in my court and Anderson was expecting extra-ordinary work from me. 

1^st of February to 5^th February, I spend few hours to find out business oriented keywords for this business. Finally, I sorted 20 highly profitable keywords for his business and analyzed competitor website to understand their set up.

10^th February, 201 to 20^th February, I did all of on page optimization for newly developed website. In addition, I added this site on my google analytics and webmaster tools. I was spending time to check all of indexing metrics and webmaster issues. 

20^th February, 2016, I started to do different off page seo work, for example: social bookmarking , local directory submission, video creation, business presentation,  web 2.0 blog creating , guest blogging, relevant blog commenting , forum posting , podcast submission, classified ads posting , business info-graphic creation, press release submission, social page creation and so on. 

Moreover, I was looking all of competitor website and I sorted all of their backlink sources. I was working to get highly authoritative backlink form industry leading sites.

25^th March, 2016, we were getting rank for few secondary prioritize keywords and start getting inquires for business. Anderson was really happy for business. Previously it was word of mouth business. Now, he is getting new customer from different part of New Zealand.

 8^th May, 2016, I already worked 3 month on this event management site. To be honest, our seo result was outstanding. We got google top1 position for 4 highly competitive keywords, top10 position for 17 keywords and rest of keywords were way to get top rank. 

Each month 1000+ people was looking this type of service. We are getting good number of inquiries and phone calls. 

  Point to be noted, we have made six month plan for this company.  We are working to get leading position in this industry and work to keep rank position steady. 

 Check Youtube video regarding how to run efficient seo programe

Big Challenges for this SEO campaign

1     * Tourism is big industry in New Zealand. There are many giant companies operating expensive SEO campaign for event management field as well.

2       *There are many giant local directories on top position. This million dollar business.  Single company to pay $300 for each listing. For this reason, they are doing extreme seo programme as well. If they get back from top position, they are losing money as well.  

3    *Lots of local competitor.

4    * Hard to get highly authoritative backlinks.

5   * Expensive to hire native writer who has practical experience in this industry.

Suggestion while running SEO campaign

1.       Do not lose hope

2.       Create unique and professional content

3.       Do proper on page seo

4.       Do effective off page seo

5.       Do not go for any shit things

6.       Be honest of your work

7.       Always do research on keyword and competitor

 

               

SEO Case Study: How ordinary security Company been top in Auckland, New Zealand

SEO stands for Search Engine Optimization. It is part of digital marketing. In other words, SEO is one of the leading marketing strategies. If you run proper SEO campaign for your website, this work can bring great impact for your business. In this case study, I will illustrate a success stories for a security company in New Zealand.   

12 October 2015,

Philip sent mail to Jeremy regarding SEO work and described situation of his business. They were spending over $1000 for their paid marketing. However it was not bring enough profit for their business. Their competitor led maximum security services in Auckland and Wellington. In these circumstances, they were looking great SEO Services Company in Auckland, New Zealand.  

Jeremy took necessary login details regarding their website, marketing campaign.

25 October 2015,

Jeremy made a report of their website:

1.       Lack of on page stuff: There website had not basic SEO set up. They had 128 webpages with duplicate title, meta descriptions, keyword.

2.       No Off page work , at all

3.       Spending too much money on non-targeted business keyword

1 November, 2015

Jermy , SEO consultant at Dynamic Web Solutions, made 6 month work plan for that security company. He tried to run google adwords and SEO work parallel way.

Tuning Adwords Account: Jermy and his team did deep research on security services keyword and trend. They set up more effective and targeted keyword for adwords account. Besides, they updated few negative keywords.

On Page SEO: They started working to write unique and effective page title and Meta description with target keywords. They did some basic on page seo as well, for example: highlight target key phrase, Inter-linking to each pages, using h1,h2 tag, updated xml site map.

Analysis on Google Analytics/Google webmaster tools: They started to spend more time on google webmaster and analytics. They were analysed traffic sources, traffic bounce rate, and traffic drop off, page index status.

25 November, 2015

They already sorted all on page stuff and got enough idea regarding their traffic sources and drop off. In that stage, they were getting 15 business inquires each month.

Their most of traffic was paid. Besides, they were getting 300 organic traffics that time.

Dynamic webs team started off SEO for that security company. They divided check list for each day. Their most priority work was social bookmarking , local directory submission, web 2.0 blog post, guest blogging, video submission, relevant blog comment for getting backlinks,  slide sharing , press release submission, pod cast submission and more.

They were working for more than 100 keywords.

1 March, 2016

In this stage, they were getting very good output from their SEO work. They got rank for few keywords and most of keywords came under 30 positions. Beside, sales inquiries that time They decide to make adwords money $500 from $1000 each month.

1 May, 2016

They got massive success for that security company. They got top1 position for highly competitive keywords, 44 keywords in top10 and rest keywords were increasing too.

Most importantly, they are getting 35+ sales inquiries without any paid ppc program.  I already attached their rank report. Check other information as well.

What should be next

Security industry is very competitive in New Zealand. They need to run basic seo work to keep search rank for long time. We already suggest some of work and work packages. Hope, we will make new contract for regular seo stuff.

Suggestion for Business owner

Digital marketing is very important for small business or small to mid-business. I would like to suggest all of business owner to run paid and seo work parallel way. When you guys get position for target keyword, they it will be easy to swipe adwords money for other keyword.

What will be best SEO Strategy for Small Business in New Zealand?

“I set up E-commerce business since 2007. I was doing paid marketing for getting sales lead. Monthly expenditure of paid marketing is rapidly increasing from 2007 to 2015” Says Alex Wingmore

‘’I am dentists and have private practice at Dominion Road. I am fully depends on Google Adwords for getting New Patient” Said Dr. Cristoper William

“I have a small lawn mowing business at Central Auckland. I hired digital marketer for doing paid marketing and Search Engine Optimization. I am getting good sales lead through Google Search. Now, I am totally depends on Search Engine Optimization” Hami Ansi

Well, there are thousands of success stories for Search Engine Optimization or Digital Marketing. However, some business owner had different experience for Search Engine Optimization as well. Arran, leading marine battery seller in Auckland, says “I hired SEO expert from leading digital agency. I was spending over 1550 NZD for monthly SEO though I am frustrated for my website performance. I am still depends on paid marketing and it costs me 3000 nzd per month”

So, there is a big question, what will be best solutions for small business in Auckland New Zealand?  Or How SEO can help small business owner?. 

I am going to point out few things regarding SEO for small Business owner. 

Hire good SEO services Providing Company

You have to select good SEO Services Company in Auckland. There are many company offers cheap or 100% guaranteed services for keyword position. To be honest, please avoid this type of doggy company. It will be great, if you talk to you who have good experience regarding SEO services or Check SEO Company’s portfolio/ case study.  I honestly believe that good SEO services could not be cheap, because there are lots of things involve with SEO work. 

Talk to your Website Designer

It will be great, if you have friendly or local website Design Company for website maintain. You need to ensure that your website is doing great regarding development perspective, for example mobile friendly, website speed, website structure, decent website code, good hosting and regular blog or news update for your website.  Do not go for 3 or 5 pages website. If you have 15 services, try to make 15 different pages for each service. Nowadays, Website content is very important. If you have unique and fresh content regarding services or products, it will be easy to get search rank on Google or other search Engine. 

Check SEO work procedures or SEO report

After hiring SEO expert for your website, you have to talk with that guy or check work procedures.  Google continuously update their search algorithm to ensure best experience for their searchers. So, there is no way to do back hat SEO for getting quick rank. My suggestion will be always keep eyes to work report and progress. Make sure that SEO guy is doing white hat SEO with your business website.

Additional information’s

SEO is not a quick process. You have to wait to get rank on search engine. Do not make rush to get rank. If you need quick business lead, spend some money for google adwords. My suggestion will be SEO+ google Adwords= Big Success.